News

Field notes and perspectives from our work across African markets.

Country Market Entry Guides

Zambia Market Entry Guide

Zambia Market Entry Guide for Exporters

Import regime, regulators, the Lusaka and Copperbelt distribution landscape and common mistakes. Written from our own offices.

Kenya Market Entry Guide

Kenya Market Entry Guide for Exporters

KEBS PVoC, customs, the layered distribution landscape and the mistakes that cost exporters their first year.

News and Field Notes

How to Successfully Expand Your Business to African Markets in 2025

A practical view on expanding into African markets: AfCFTA, market selection, channels and the groundwork that decides s…

Our Top Expos in Africa picks: Your Gateway to Successful Entering the African Market!

Our picks of the African trade expos that actually move the needle for exporters entering the continent.…

Africa is not a poor continent and therefore needs no charity, but strategic investments for growth as equals

Africa needs strategic investments for growth as equals, not charity. A perspective on how to engage with the continent.…

The 6 mortal sins during the Expos

Field notes from hundreds of trade fairs: the six mistakes that quietly kill an exhibitor's results, and what to do inst…